Master Sun: “The way means inducing people to have the same aim as the leadership, so that they will share death and share life, without fear of danger.”

Cao Cao: “This means guiding them by instruction and direction. Danger means distrust.”

Zhang Yu: “If the people are treated with benevolence, faithfulness, and justice, then they will be of one mind, and will be glad to serve.”

Adaptation: Talent Strategists understand that employment brands are built on the foundation of corporate culture (or the way of the leadership). If the leadership is unsettled and inconsistent, the results of recruiting campaigns may sometimes be successful but retaining the people will be challenging.

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